For over a century, the Pacheco family has been making some of the finest Charanda in Uruapan, Michoacán, Mexico. The brand is actually named for the city of Uruapan, due to the Pacheco’s longstanding history in the community. In 1907, Don Cleofas Murgia Pacheco transitioned from distilling mezcal to the more immediately profitable model of distilling sugarcane.
Miriam Pacheco carries on the tradition of making Charanda Uruapan and runs the family business today. The family’s desire to protect and preserve the region’s tradition of cane distillation is best exemplified by the efforts of Fernando Pecheco (Miriam’s brother) to create the D.O. protecting Charanda, in 2013.
